January Newsletter

It will be an exciting year for online business. The way people are looking for businesses online is becoming more complex and diverse. But for businesses that understand where their clients are and how they look for your services, there will be some great opportunities. These are our top 3 things that businesses should keep in mind as they market themselves online in 2011.

Search Engine Optimisation (SEO) is a service which aims to boost your Rankings within ‘natural’ or ‘organic’ search engine results. Ranking well naturally in search engines means you don't have to pay for pay-per-click advertising (sponsored listings) and is the equivalent to free advertising.

Consistency of branding is important when communicating online.  Your brand reflects your business, your niche, and it differentiates you from your competition.  So when you interact with customers, suppliers and the general public make sure you put your brand in front of as many people as possible. As they say, it takes 7 - 12 impressions for a marketing message to be remembered.

Are your website fonts showing correctly in your web browsers?

A question we sometimes get from our website development clients is why the font used in graphic design is not displaying correctly on the website.

One of the most critical factors that Search Engines use to assess the relevance of your website (and therefore your ranking) are the websites that are linking back to yours. The objective therefore is to acquire quality links back to your website.